The annual Consumer Electronics Show (CES) was held on January 5 - 8 in Las Vegas. This year some of the highlights included future transportation, digital health and internet of things. Over 40 Finnish consumer technology companies attended the event.
The largest consumer electronics fair in the world, CES is the place to be for every technology company. The massive event gathered on the first week of January more than 170.000 participants from 150 countries.
"Consumer technology is literally changing the world," Gary Shapiro, CEO of Consumer Electronics Show says. For nearly 50 years the trade show in Las Vegas has transformed our lives – and continues to do so this year as well.
Finnish companies had a strong representation in Las Vegas with more than 40 Finnish companies attending. Some of them organized networking events and others were observing the future of technology in different ways. Some companies like Beddit, Emfit, Fibrux, Humancharger, Innohome, Oura, Polar and Sonicforce even had their own exhibition space.
"CES is a must for a consumer electronics company; it is also an excellent way to meet global B2B partners, not just American," Heikki Räisänen, CEO of Emfit says.
CES is all about networking. Therefore Nordic Innovation house in cooperation with Team Finland organized a Nordic Made Happy Hour which attracted more than 120 people. All in all CES is not necessarily only about fascinating new technologies. It is also about being in Las Vegas where the action is and being present in front of your partners. Eventually it all comes down to promoting your company and its products – marketing.
"Traditionally Finnish companies have been set to believe that the best product is all that is needed. However here in the North American markets communications and marketing are essential to spread the word," Marco Suvilaakso, Global Product Director of Polar highlights.
Every year CES paints the picture for the future of technology. CES 2016 introduced more than 20.000 new products, a fresh collection of gadgets of all sorts.
"It is the most effective way to catch a glimpse of consumer electronics in few days," Aki Backman, CEO of HumanCharger summarizes.
Sorting out all the technology is a challenge but here is something to keep an eye on:
1) Cars of the future: electric vehicles, connected cars and data based driving
2) Personalized transportation: hoverboards and personal robots
3) Next wave of virtual reality (VR): VR and AR arrive to consumer's hands
4) New channels of digital entertainment : golden age of Internet TV
5) Next generation flat screen TVs: 4K (Ultra HD) and 8K television sets
6) Growth in drone popularity: lighter devices, better cameras and drone taxis
7) Internet of things (IoT) strengthening: Iot becomes useful and not a buzzword anymore
8) Health digitalization: wearables, cognitive computing and medical grade devices
9) Significance of cyber security highlighted: continuous growth of cyber threats
10) 3D printing growth: shift from professional devices to consumers
Text: Jussi Salonen, Commercial Attaché, Consulate General of Finland in Los Angeles